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FitNow Inc logoLose It!

by FitNow Inc

Lose It! helps users track food, calories, exercise and weight against a personalised calorie budget. Its free version covers basic logging and progress tracking, while Premium adds features such as barcode scanning, detailed nutrient targets, meal planning tools and connected fitness devices. It is primarily designed around weight management and nutrition awareness.

Key features

  • Calorie and food diary
  • Personalised calorie budget
  • Weight and activity tracking
  • Barcode scanning (Premium)
  • Macro and nutrient tracking (Premium)
  • Meal planning tools (Premium)
  • Fitness device integrations (Premium)

Pros

  • Free basic calorie tracking
  • Personalised calorie targets
  • Broad range of Premium tracking tools
  • Available on iOS and Android

Cons

  • Barcode scanning requires Premium
  • Advanced nutrient tracking requires Premium
  • Subscription prices and offers vary
  • Food database entries may need checking for accuracy